Demo is a web portal that puts new music groups, who need backing to be able to record an album, and possible fans interested in financing them in contact with each other. The aim of the project is combine certain aspects of an investment website with others of a social network, such as the services offered by websites including last.fm, myspace, slice the pie and Apadrina un artista.
The website is based on a three-column reticular structure, the font used in Calibri, designed for the screen. Since the website has two user, investor/fans and musician profiles, the graphic plays with two colour ranges. The Demo communication strategy is fundamentally visual and reduces the text content to a maximum. Given this, a pictographic system has been designed which is key in determining the different genres, subgenres and music adjectives on the website. The website is offering a free gift comprising the group’s demo in which investment has been made, a T-shirt displaying a music genre, poster, compilation CD with the month’s news and an investor ID card.
