DELIGHT is a corporate identity project for an original lighting shop opening in Barcelona. The aim of the shop is to innovate in its field, while offering an alternative to what is currently on the market.
With its desire to look after and preserve the environment, the brand offers designer lamps that make full use of resources and that have the lowest energy impact possible.
I should stress that as a shop, the aim of DELIGHT is to feel close to its customers through experience and the senses. With this in mind, as well as selling ready-assembled lamps, the shop also offers boxes with all the necessary parts so that buyers can put the lamp together the way the wish. Therefore, the aim of the brand is that its customers participate in the experience of making their own light to show them that recycling and good use of resources is easy, fun and interesting to do.
The project graphic is designed to communicate and promote the brand's distinguishing features, while conveying a combination of simplicity, friendliness and design.
