Co·Rent is a two-seater electric car sharing company in the Barcelona area. Car sharing is a system of public transport that consists of renting cars for periods divided by minutes.
The aim with this company is to reach people by solving their daily reality without falling into the utopia of raising awareness through ecological ideals related to electric cars or the use of public transport. This reality is that of the individual and daily needs for mobility, transport and economic and time savings, which ultimately mean a collective benefit in fluidity and reduction of pollution.
The project consists of the creation of a corporate identity through a versatile system capable of evolving towards the needs of a company that manages public transport. For this reason, a modular graphic system has been developed, applied both to stationery and to the graphics in the street or to the digital sphere. Finally, an advertising campaign is created that presents the company to the public as this real solution to the daily problems of getting around.
