Given the huge strides that the club is making (the building of a new stadium, improved administration, aspirations of going up to Second Division A, etc.), it needs a new communication image to encourage season ticket holders, fans and the people of Badalona in general to get to know it better. The aim of this project is to offer an image that represents the improvements¬ and progress made by the club, while staying true to its aspirations. We have studied the history and iconography of both the emblems of the city and the footballing context of the club. We have also analysed the most relevant European clubs. Having completed the study, we proposed the shield on which the communication system was based.
This system involves every aspect of the club: stadium signage, club stationery, facilities, merchandising, advertising, etc.
Club Futbol Badalona - Marc Oliva Sanosa
Club Futbol Badalona - Marc Oliva Sanosa
Club Futbol Badalona - Marc Oliva Sanosa
Club Futbol Badalona - Marc Oliva Sanosa