Ban&Co is a sustainable bank. A sustainable bank is a financial institution that gives most of its profits to social, cultural and environmental projects and always contributes an added value, namely creating charitable wealth. As a design challenge, this project will explore a new path, as it deals with designing the image of a new bank that is part bank, part NGO. This bank must convey the values of modernity, differentiation, trust, ecology and social conscience.
Ban&Co is the name given to this bank, a name which opens the doors to a very broad language and associates it with other words, such as: Ban&Consultas, Ban&Cobros, Ban&Colaborar, Ban&Confianza, etc.
The logo is based on the fusion of the symbol for recycling and the & symbol and becomes the protagonist of the entire language, which, in itself, serves as a point of differentiation for the bank. All communication originates from here and is based on a system of arrows that links to ecological as well as economic values, creating a double set of values.
