Fusion, Smart Energy
María Caravaca Sánchez
“Fusion, Smart Energy” is the slogan that gives its name to the campaign on nuclear fusion energy. This energy works the same as the sun and other stars: two hydrogen isotopes fuse and generate energy. It is the great energy alternative, as it is an inexhaustible source. The great problem is the lack of economic investment by governments and the lack of knowledge by the population with regard to its existence.
The concept of intelligent and inexhaustible energy is based on the quote by scientist Steven Cowley: “Energy will cease to be a resource and we will obtain it on the basis of knowledge”.
Graphically, the campaign develops all of its language based on the circle. For the logo, the fusion of the letter o has been used, which becomes the symbol of the infinite. The other pieces play with various sections of points which, when combined with each other with a certain degree of turn, give rise to other shapes that represent the genius of this energy.
- Graphic design
- Marc Català, Pablo Juncadella