Anna Ripoll

Anna Ripoll founded INTUITIVÄ in 2007, a studio specialising in Customer Experience and Service Design. Creativity, empathy and people-centred innovation are the tools she uses to help companies and organisations innovate and develop new services, products and experiences that connect with their customers.

She has worked for Danone, CaixaBank, FC Barcelona, Planeta and combines her professional work with teaching at universities and design schools such as the Universitat de Barcelona, Istituto Europeo de Design and EINA.