"Web Sites and Mobile Applications: An approximation from the point of view of the user’s experience" by Rubén Alcaraz

The presentation of the number 61 of the Item Magazine took place the last 15th of December, at “Sala de la Caritat (Biblioteca de Catalunya). The presentation covers services and mobile technologies. The title of the exhibition is Web Sites and Mobile Applications: An approximation from the point of view of the user’s experience, held by Rubén Alcaraz, manager of Arxiu EINA...

The presentation of the number 61 of the Item Magazine took place the last 15th of December, at “Sala de la Caritat (Biblioteca de Catalunya). The presentation covers services and mobile technologies. The title of the exhibition is Web Sites and Mobile Applications: An approximation from the point of view of the user’s experience, held by Rubén Alcaraz, manager of Arxiu EINA.

The event featured the dialogue *Pensar en mòbil”, in which Internet and radio journalist and host at Catalunya Ràdio’s show “Popap” Mariola Dinarès, and Joan Ramon Mallart, director of IMB mobile Business in Spain and professor of the e-Commerce and Mobile Business in the ESADE’s Executive Master’s in Digital Business, discussed about trends and the development of mobile services, accessibility, and the improvement of the user experience in this area.

Ruben’s article is framed in the context of the study plan taught in the course of Applications and Mobile Devices in the Master’s degree in Management in Digital Content at Universitat de Barcelona and Universitat Pompeu Fabra