WEZI, Identitat i disseny col·laboratiu

WEZI is the result of the creation of the graphic identity of the Agrupament Escolta Wé-Ziza de Barcelona.

Through a collaborative design process with the young women who make up the Clan de l'Agrupament group, the individual and collective identity was developed and a graphic of a burrow or den created. We reflected on the group’s identity over the course of three workshops and created a visual language that defines it. Finally, we generated a kit to make potential future developments easier.

This process emphasizes design that puts people at the centre and makes them a part of the project. It generates a space for young people to reflect on their individual identity and provides a solution to communication problems within the group.