Visual Code to Identify Films by Genre and Subgenre

This project develops a visual code to identify films by the genre and subgenre they belong to. On a theoretical level, a new categorization has been created where the first features identify the type of story and the second ones speak to their setting. In this way the possibility that certain films might be related to two or more genres is reduced. On a practical level, 7 colours have been chosen, one for each genre, along with 28 illustrations, one for each subgenre. In combination they make it possible to identify each cover image. The graphic identity of the illustrations has as its point of reference existing clichés in Hollywood poster images.