Vídia

Vídia is a brand of wine designed to fill a gap in the market. It is aimed at an inexperienced target, but one that is impatient to get into the world of wine tasting.

The proposal creates its identity based in a visual code comprised of the five basic characteristics that this consumer perceives in each wine.

By choosing wines with rather different characters, the brand, as the cornerstone of its philosophy, offers a tasting game pack to explore the sensorial part of wine as a way of learning.

The principal aim is to strengthen the bonds between the consumer and the product and to liberate the consumer from the uncertainty caused by this elitist world.

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