Unusual

This project proposes a sales system for fashion products using a technological support. It has been elaborated using a mobile application where the user combines functionality in managing his or her products with the experiential side of the purchase itself. In this way the dynamic of a shop is altered, generating not only a change in the way the user makes a purchase but a logistical and spatial change as well.

The brand system includes the concept of rupture in projecting itself to the public. The graphic language seeks to minimize the coolness of the technology while emphasizing the warmth of a close, personalized treatment in the sale. Advertising campaigns focus on the actions repeated in the purchasing process, optimizing time and space so that all absolutely necessary activities might be truly accessible.