UNIC bicycles

In the discipline of mountain biking, freeriding is seen as the most radical form. These riders descend mountain slopes that ordinary mountain bikers wouldn’t dare to do on foot. They jump off cliffs and over rocks at great distances. This activity requires adjustments and changing specifications to the bicycle over the practice of the sport.

UNIC bicycles is a brand of mountain bike that specialises in the most extreme forms of this discipline. The added value of the brand is the inclusion of new technologies on bicycles.

The project centres on proposing a company with innovative traits in the sphere or the context of mountain bikes to express and convey visually the values of this brand in order to differentiate and raise its profile in the market.