The Threesixty project refers to the communication from a specialist tennis surfaces company that develops materials by launching on to the market a new court prototype made from transparent material which is completely different from existing surfaces (clay, grass, and fast). To promote the product, the company would stage a tennis exhibition-tournament where it would take the possibilities of the game to the limit by placing the transparent court in an original location (e.g. suspended over water, grass or sand). It is estimated that the promotion would take three years and the first tournament would be held in Barcelona.
The challenge consists of innovating the image and visual communication of a sports sector using a very traditional approach. A photographic language is used in the composition of the pieces, with duotones and slides that emphasise the unusual perspectives and mobility.
