There are a thousand types of energy and, unfortunately, in our everyday lives there are a thousand ways of wasting it. The fact, however, is that there are also a thousand ways of saving it and of making our everyday lives much more sustainable. Saving should not be an option but an obligation.
A Thousand And One is an awareness-raising campaign on energy saving aimed at the people of Barcelona that sets out to show them that saving has to be present in our everyday lives and that there are a thousand and one ways of achieving this. The campaign aims to incentivise saving and ingenuity. It aims to seek new ways of saving.
The project sets out to attract attention through photography, yet despite that the effort lies in the art direction. It is a campaign with a tone that is cheerful, fun and even, in some cases, a little crazy.
The message of A Thousand And One is not that “you have to save like this”, but aims to incentivise creativity by looking for new ways of saving, and in this way promote saving. There are a thousand and one ways of saving and it can be exciting to find out what they are.
