The existence of ecological groups devoted to protecting sharks has grown significantly in recent years due to the sharp rise in killings of these animals worldwide. Taru. Save the shark offers a much more modern and innovative image than that of previous associations created around the world and it is aimed at anyone who is ecologically aware and who respects nature.
The predominant colours are blue, grey and white, and this code alternates in different ways throughout the project. Most of the information is given visually or in short texts, and it does not have much text but it is the synaesthesia and aesthetics that are the basic elements of the project, following the language code and the message that is to be conveyed.
