Reset is a company whose aim is to improve people’s environment and economic situation through the purchase of recyclable glass jars. The idea consists of taking the leading brands in each food sector and associating them with the company. The company will sell glass jars containing the food of the associated brands and, when they are empty, consumers will need to go to the supermarket and refill them with the relevant food. This creates savings. The aims of this project are primarily to work for a better future, bearing in mind our environment, and easing the domestic economy.
The project has an image that is clearly identifiable with the use of three corporate colours, the typography and pictograms that makes the brand easily recognisable to regular consumers. The idea is now being introduced of returning the jars for refilling with liquids and gradually a system will be put in place for refilling them with all kinds of food.
