The project that I undertook dealt with the creation of a new boutique geared towards recycling and reusing fabric into new pieces of clothing. This meant that clothing that was no longer being worn would be reused and form new pieces with its very own style and personality and at the same time create a definite interaction between the customer and the boutique.
Payment could be in the usual way, with money, or by points. These would be added or subtracted depending on the recycling carried out and this would help create a social awareness about this process. This exchange would also have more coherence with the current social and economic climate.
The graphic used is loyal to the concept of reusing items and adapts fully to the philosophy of the boutique, as everything is to be reused. It was printed on paper that had already been printed on and its own attractive language was also created. Therefore, everything would have a visual and conceptual coherence. The idea behind Reborn is to bring to life to all things that appeared to have lost theirs.
