Generally speaking, art is described as an activity through which humans express ideas, emotions and, in a broader sense, a world view. Anyone can create art, but not just anyone can create a great work of art. The figure of the artist has been dumbed down and the fact that many people consider themselves artists means that art is becoming devalued. The aim of the project is to influence a situation that is causing concern: we are losing the cultural value of art and we need to revive interest in the history of art, artists, movements, works, exhibitions, museums and artistic creation.
The relationship between art and money is a polemical topic which affects artists, musicians, comedian and social groups. The project has followed a communication concept known as culture jamming. As a system of communication, the project uses resources that are very similar to the ones used for designing money, be it its colour code or applications format and typographies. The dollar characterises and embraces everything that we associate with money, and, therefore, the project’s main poster campaign uses the landscape and extended format of the famous note.
