ODD

Design is supposed to be honest and transparent, though there are times when trickery and secrecy are constituted features of the context design finds itself in. In these cases it is not possible for the true objective to be explicit and direct.

This project seeks to consider whether a publishing house can have a recognizable character without also having a graphic identity based on identity design and the repetitive routine of a series of formal solutions. It is within these parameters that Odd appears.

Odd is a periodical publishing project whose content is secret and closed off. The differential factor of its publications is that their management and execution is in the hands of an anonymous collective that changes for each issue, being responsible as well for providing content so as to make up a varied and chaotic whole. This makes it possible for the reader to associate ideas and concepts it would be difficult to come to by means of a clear, lineal structure. The project is focussed on the production and self-management of 3 monographic publications to be produced in runs of 30 copies each.

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