No es el contenido, es el continente

No es el contenido, es el continente (It’s not the Content, It’s the Package) aims to generate a visualisation of the sensations that are lost during the process of verbal communication.

The invisible is made visible by means of an interpretation of user experiences, a formalisation of a personalised environment that visualises or enhances the message that is to be transmitted.

Building on a base of different psychoanalytical and philosophical theories, the project works with graphology, a method of analysing the unconscious through written expression.

This work does not seek to theorise within the world of psychology; it is instead a reflective piece where the main concern is to understand how to play with the limits of human communication, and to see how art and design can help us to understand these questions.