NATUS

NATUS is a fruit company located in Fraga, on the border between Catalonia and Aragon. For more than 50 years it has been growing and distributing fresh summer fruit. A family business with an international vocation, NATUS is always committed to high quality and excellence in its products.

This year, the Ministry of Ecological Transition has approved the Royal Decree on Packaging and Waste which prevents the sale of 1.5kg fresh fruit with plastic packaging.

For this reason, a redesign of the packaging system, a new graphic identity and a change in its values and positioning are being proposed. Through a campaign at points of sale, the aim is to encourage buyers to consume more healthy, local and seasonal produce.