The idea behind the Molotov project is to create a new corporate image for a cocktail bar to help it attract a younger and less sophisticated crowd. We also wanted to try and get away from the typical stereotype of a man with a moustache and paunch and holding a cigar.
The concept of the project is achieved using a graphic system with minimum resources: a toothpick and an olive. This same criterion was used to name the cocktail bar, a clear and direct naming for the product sold here.
