Ibar

The project proposes the creation and development of the corporate identity of a rural hotel situated in the natural environment of the Ebro Delta. The aim of the proposal is to establish a connection between the user and the space through the graphic elements.

The bird life and the flora of this space are the elements that, together with the values of authenticity and naturalness, will be the concepts that will mark out the artistic direction of the project.

The values of identity (wellbeing, authenticity and integration in nature) seek to break with the tourist or large hotel complex mould, where you live in an artificial environment, and to commit to a type of tourism classed as rural, which looks for an interaction between the visitor, the environment and nature.