Hyperdesign

Visual culture is essential for the graphic designer in their day to day, as it is the engine that allows them to create images that communicate something, that signify. Meanwhile, the proliferation of digital platforms in recent years has led to an oversaturation of images, which has in turn influenced the role of the designer in the modern landscape. This work aims to define and illustrate the concept of hyperdesign. It explores the limits and possibilities of visual communication in the digital era, which has been influenced by the unconscious part of the human mind and by the algorithms that select the images that surround us. 

The objective of this work is to reflect on the impact of image consumption on digital platforms, as well as to explore the concepts of authorship, originality, copy, consciousness, and unconsciousness, starting from my personal vision as a graphic designer and my creative process. Thus, it aims to define a concept that encompasses this visual saturation as altered by the designer’s subconscious. This project will feature an installation that invites the viewer to reflect on this concept, which will be accompanied by an editorial piece.