The funeral home sector is one of Spain's largest money-generating industries and is currently expanding, bearing in mind that funerals today cost 4,000 Euros. The project consists of creating the image of a funeral home, whose aim, apart from reducing prices, will be to offer a third option to burial and cremation. As a final step, this alternative proposes burying the deceased together with the seed of a plant chosen by them or their family.
Image plays an essential role in this project, with the photographs revealing a very important part of the process offered as an alternative to burial and cremation. The text that accompanies the image is arranged into two columns linked to fillets where the serif font co-exists with sans serif. The fact that the brand is grey allows the font colour and that of the images to take centre stage and a visual hierarchy to develop quickly.
