Filmmarket is a multi-screen cinema in Barcelona that works using a stock exchange-like system. Here, the price of tickets vary continuously in line with the basic law of offer and demand, similar to the movements on the stock exchange and with its own wide margin of variability, but on a small scale. It is aimed at the general public, as well as cinema-lovers.
The idea is to establish a space with film screenings that vary financially. The ultimate aim of consumers is to watch a film on a large-format screen. The difference in this case is that they do not have to buy a ticket at a set price. As a result, consumers will be informed continuously about the price of tickets for each session which will always vary in line with valuation. The great challenge lies in finding user-friendly and appropriate language that also explains to a very wide-ranging public about a fluctuating economy that is immediately understood.
A great many different technical and support take place in a cinema. Applying the stock-exchange system to revive cinema is perfectly feasible, despite the recession that has been with us for a decade.
