FEW (Fashion Everywhere Week) is a week of fashion that combines all the world's fashion weeks except for those of New York, London, Paris and Milan, which are already very well established. Fashion and trends are based mainly on what is shown in these four cities. That's why the aim of this project is to imagine an organisation created from the desire to change this oligopoly to enable other proposals to gain recognition and have their own influence. This synergy requires a common organisation and image capable of translating the confluence that constitute separately into a powerful and ground-breaking event.
The suggested identity means it should be possible to identify the fashion sector in any country, so textile printing (found throughout the world, but different everywhere) is taken as the reference. Each continent is given a colour and print drawn according to its own graphic tradition to differentiate it from the others, but in each case created using the characters that make up the acronym FEW as a cohesive feature.
