This project consists of the creation of a graphic identity for a fictitious company called European Energy Efficiency. The main aim of the company is to reduce the amount of energy used in hotels through the creation of a new certifying sign that is awarded exclusively for energy saving.
This would be to establish a new distinction parameter based on energy efficiency, recognised with the European Energy Efficiency (EEE) award. This recognition would reward hotels that use such factors as climate, environment or a good orientation to optimise energy usage.
In the project, the challenge of the identity design, the company aim, through adequate graphics, consists of establishing that saving offers prestige. It is also important to work on expansion, i.e. use the design in marketing fields to promote the main idea of the company and encourage hotels to want to receive the award.
