Francesc de Riba - Combo

Combo

Combo is a brand of multistable drinks which offers a wide range of flavours. When users buy the drink, they can decide to change its flavour when they want. This process is achieved thanks to the nanoparticles in the drink, a series of microscopic capsules that contain a substance which is released when heated or shaken. The brand has a total of seven drinks with two flavours each and offers a new concept in food products which customers can use to experiment, try out flavours, nuances and combinations.

The main challenge has been to create the packaging for a futuristic, and somewhat laboratorial, food product, while at the same time representing two different flavours in a single glass. Instructions were also required to explain how the product works and the steps users should take to consume it, as was accompanying the entire project with a promotional campaign that clearly sets out the transformational capacity of the drinks.

Information

Specialty
Graphic design
Course
2009
Autor
Francesc de Riba
E-mail
friba@eina.cat