The end of fossil fuels is currently seen as one of the largest – if not the largest – problem facing humanity. Change is an independent global organisation aimed at raising awareness of this specific problem. The brand identity has been created, stationery applications made, the website and merchandising created.
An initial campaign is being planned to introduce the organisation and its message. The campaign comprises a series of posters, an audiovisual and promotional elements.
Silk-screen printing is not commonly used, leaving impressions half-created, and always in black on different supports.
The aim of the project is to create a credible identity to match the problems, one that is expressive yet serious, that avoids the great many stereotypes that there are on the subject.
