Social dining rooms do exist in our city, but they tend to be rather hidden and semi-secret. They often do not have much in the way of resources and therefore generally speaking the food and service are not of very good quality. However, this is a service that is widely used and demand for it is gradually growing.
Given this problem, Bona Gana proposes a social dining room, which, with its own visual identity, identifies and denounces a current reality in our city and offers a free meal in a quality setting. In order to survive, Bona Gana has a series of promoters, private organisations from the gastronomy and hotel and catering industry. Using external communication, Bona Gana is able to offer these organisations advertising which is normally aimed at a well-to-do clientele with high purchasing power.
The aim of Bona Gana is to highlight a reality and at the same time show that actions do exist which can change that. Thanks to solidarity and communication, it is possible to create a dining room, which, as well as welcoming people without resources, offers a quality menu in a pleasant setting with a good service run by volunteers and social workers.
