BLEND develops the image of a possible international art, design, music, fashion and photography festival that introduces emerging artists and acts as a source of inspiration for other creatives. The festival organisers will choose the most talented emerging artists to take part in the festival, while inviting established artists to top the bill.
The challenge is for the graphics to match the festival profile, visually convey the diversity and fusion of artistic disciplines attractively and avoid it being perceived as yet “another depersonalised festival”. The collage technique defines the graphic language used, as it alludes to the fusing of different elements which also happens at the festival. Different layers of ripped images are superimposed at random. This technique is reminiscent of the layers of concert posters and posters for other events which, when ripped off, reveal sections of old posters and create a new image.
