This project consists of the creation and launch of a monthly magazine/guide to inform the public about all kinds of free or cheap free-time and leisure activities going on in the city to promote more intelligent and economic consumption among users. The magazine has ten sections and in the last part of it, the most important sections include a more informative guide which, thanks to a stamp, could become a collector’s item. Given that the magazine is aimed primarily at young people, I have used its graphic elements to make it speak to them, to make it young, dynamic, everyday and contemporary.
The strength of this publication lies in that it offers alternatives to mainstream consumption, because it recommends places and activities that very often cannot be found in the main information channels. In short, BBB is a fresh and upbeat magazine, which, apart from offering entertainment, seeks to meet the demand for information in the free-time and leisure sector among intelligent buyers. It is without a doubt the right publication for now, but is also valid for when the good times come again.
