This project has two parts. The first consists of creating the Antidote Studio, a communication and art direction study that specialises in creating communication campaigns for NGOs, and social groups and movements. The mission of the study is to create a buzz for capturing the public opinion and securing social networks as an instrument for dissemination. The second part consists of creating four campaigns run by Antidote Studio which serve as examples of its work and ability to adapt to a whole range of issues and audiences. The first is for the V de Vivienda (H for Housing) group, the second for Greenpeace, the third for Médecins Sans Frontières and the fourth for the Catalunya-Verds (Catalonia-Greens) initiative. The clients involved in this study will be social organisations whose aim is for their campaigns to resonate with and impact on the public.
For each campaign, my aim was to create icons with which public opinion could identify, I applied viral communication techniques to social issues, with emphasis on the use of conceptual tension when creating these icons. The project consists of different disciplinary registers: from the graphic aspect to art direction, conceptualisation, management, video creation and editing and communication campaign strategy.
