Laura Massot

Laura Massot

A design graduate from Eina (2013) and a specialist in 3D visualisation, with two postgraduate qualifications: one in 3ds Max and V-Ray from FX Animation Barcelona, and another in Unreal Engine from School-ing Madrid.

Her career spans professional practice and teaching, with over ten years of international experience in interior and product visualisation and art direction, primarily within the hospitality and restaurant sectors.

Teaching

She combines her professional practice with teaching. Since 2025, she has taught Computer Tools as part of the Retail module at the Istituto Europeo di Design (IED). In 2026, she joined the teaching staff at Eina, where she teaches Creation Laboratories on the Bachelor's Degree in Design, a workshop focused on the use of artificial intelligence as a design tool. She also teaches Digital Representations III.

Professional experience

She is the founder of Virtuala, the studio through which she currently carries out her professional work.

She supports projects from the initial sketches through to development renders and final images and animations for communication and marketing purposes, combining traditional 3D tools with an ongoing exploration of the possibilities offered by AI.

Notable projects include Le Café Louis Vuitton in Singapore, Hong Kong and Seoul, in collaboration with DooArchitecture; Sheraton Stockholm, with ADC & Tuneu; The Four Seasons Private Residences Lake Austin, with Pureblink; and the Wild Coast Tented Lodge resort in Sri Lanka, with Nomadic Resorts.

During her time at Pureblink in Toronto, she contributed to the development of the first fully virtual museum for the ASAI (American Society of Architectural Illustrators).

Social media