Design is shifting. As AI reshapes industries, the challenge is not what design can still do, but what it should stand for. What role should designers play in this new culture and economy?
This in-person workshop is an opportunity to pause, recalibrate, and ask better questions. Through strategic dynamics, we will clarify what truly matters and define the enduring value of design.
It is not about defending design, but leading it. Not nostalgia, but vision. A moment to rethink and project design into the future with clarity and ambition.
This workshop is part of More, The Brand Design Executive Programme led by Mucho, in collaboration with Eina.
→ Wednesday, September 17 · 18 h
→ In-person workshop, Mucho Barcelona (Carrer Rosselló 47A)
→ Registration open
What will you find?
- Strategic tools to rethink the role of design
- Collaborative exercises to decide what really matters
- A critical view of design in times of transformation
- Inspiration from Mucho’s 20+ years connecting culture and brands
Who is it for?
Designers, strategists, creatives, entrepreneurs, and professionals who want to explore the role of design in the age of AI and beyond.
Registration
Seats are limited. Reserve yours now!