Camper proposed a challenge to the students of the Bachelor of Design at EINA: to develop a creative proposal to promote ReCamper, its services committed to circularity.
Clara Barrantes, Guillem Blasi, Flavia Boleda, Pol Juliá, Laia Poy, Tono Magrans, Zöe Matalon, Lluc Pallicer, Maria Serrallonga, Guillem Solans and Elyn Tamag participated in a workshop, which took place in October and November, where they were able to learn all the details of the footwear brand, in order to propose new approaches.
The Camper team formed by Gloria Rodríguez, Brand Director; Adri Rodríguez, head of the Creative Network; and Alex Delgado, Brand Special Projects, developed a workshop in three sessions. A first introductory session at Casa Camper Barcelona, a second session of control and guidance of the students' proposals and a final session of presentation of the projects by the students at EINA.
After this session, together, students and the Camper team enjoyed a colloquium in the centre's courtyard in which they discussed the students' concerns, the new trends that are leading the current fashion market and the importance of developing more responsible products that create a better future for everyone.
The result has been an enriching experience with very diverse proposals that surprised the Camper team, led by Gloria Rodríguez.
Given the success, we hope to repeat the experience soon.