Xavier Alamany, teacher on the Bachelor’s Degree in Design and the EINA Master's in Graphic Design, presents an exhibition of wooden crates for carrying fruit and vegetables. It’s a look at an everyday, modest, functional and ephemeral object that is often given a vernacular graphic, halfway between innocence and kitsch.
- Exhibition From 29 April to 17 May 2019
- Public vernissage Tuesday 7 May, 7.30 pm
- Espai Blanc. Llotja Sant Gervasi
Xavier Alamany, teacher on the Bachelor’s Degree in Design and the EINA Master's in Graphic Design, presents an exhibition of wooden crates for carrying fruit and vegetables. It’s a look at an everyday, modest, functional and ephemeral object that is often given a vernacular graphic, halfway between innocence and kitsch.
The wooden fruit and vegetable crate is fast disappearing, to be replaced by the practicality and economy of cardboard boxes. Although there are few brands or distributors that still use them, the present print quality is in contrast to the rudimentary or imperfect systems used to stamp them until quite recently. This, added to the imaginary and graphics of the fruit and vegetable sector, created by anonymous graphic designers and even by the printers themselves, has given rise to completely unsophisticated results, determined by the ephemeral life of the crate and the modesty of some of the companies.
They are popular or vernacular graphics processes, with elements that become surprising, colourful, banal. From the field of design, they can be classed as rejectable and improvable. Yet they have the value of getting away from studied, conscious, functionalist, academic mass creativity, or from what is conventionally understood to be good design. They convey a spontaneity that is not easy to compete with from the current professionalism of design or art.
