More, The Brand Design Executive Programme by Mucho will host a new session of its More Open Masterclasses on Wednesday, January 21, featuring an internationally renowned guest: Isabelita Virtual, one of the most innovative voices at the intersection of creativity, technology and visual culture.
Under the title New times demand new narratives. And new tools to imagine them, the masterclass will explore how artificial intelligence, cinema and social media are converging to create new narrative formats. The session offers an inspiring journey through new forms of storytelling in a world where virtuality and fiction are already part of our everyday lives, and where stories have become a key tool for interpreting and questioning contemporary reality.
Isabelita Virtual is a pioneering creator in the use of emerging technologies applied to art and audiovisual storytelling. Her career includes milestones such as becoming the first Spanish artist to screen a work at Times Square’s Midnight Moment, as well as her collaboration with OpenAI on AI-powered video generation tools. Throughout her career she has worked with leading brands and institutions such as Apple, Tiffany & Co, NASA, Hermès, Sony, Vogue and Versace, establishing herself as a key figure in contemporary digital creativity.
During the masterclass, Isabelita will show how the combination of fiction, algorithms and creative intuition not only makes it possible to generate images, but also to open up new territories for creation and storytelling within today’s cultural context. A unique opportunity for professionals in design, communication and the creative industries to connect with the narratives that will define the future.
The masterclass is part of Mucho’s More programme, an initiative that brings together leaders, thinkers and creators to explore how design and creativity can transform brands, organisations and societies in a context of accelerated change.
📅 Wednesday, January 21 · 6:00 pm
📍 Eina Bosc
🎟 Open and free — Limited capacity. Advance registration required
Cover image: project Midnight Sunrise by Isabelita Virtual.