Isabel Velasco Figueras

Isabel Velasco Figueras

Degree in Dramatic Arts, specializing in scenography, from the Institut del Teatre de Barcelona (UAB, 2010), and Graduate in Interior Design from Eina (UAB, 2005), she has developed her professional career between stage design, graphic design, and commercial interior design. 

She is the founder of COOCOOLAB and co-founder of Up To You Studio, from where she has led projects for international companies and institutions, assuming both the conceptualization and execution of comprehensive identity and spatial design solutions. 

She specializes in the hospitality sector —particularly in airport environments— and has extensive experience designing more than 30 VIP lounges around the world, both in Europe and Latin America. In addition, she has worked on hotels, offices, and commercial spaces. 

Teaching / Research 

As a teacher, she combines professional practice with the training of new generations of designers, providing an applied, critical, and sensitive perspective on the real needs of each project. Her methodology is based on the creation of meaningful universes, where narrative, experience, and empathy with the user are the backbone of design. 

Professional activity 

Her professional practice is based on a cross-disciplinary approach that integrates interior design, scenography, and visual identity, placing special emphasis on user experience and the construction of spatial narratives. Each project is conceived as a coherent universe where storytelling, form, and function serve a unique identity. 

In parallel, she has closely collaborated with scenographers such as Alfons Flores and costume designers like María Araujo, designing sets, props, and costumes for companies such as La Fura dels Baus, Dagoll Dagom, or La Perla 29. She has worked in theatres such as the Teatre Nacional de Catalunya, Teatre Lliure, Teatro Real de Madrid, or Teatro alla Scala in Milan.