Graphic Design

The Master’s course is vocational in orientation and completes the general qualifications courses (Graduate, Higher Graduate and Design Graduate), and those of students who have studied a different specialisation, itinerary or mention from graphic design (design of spaces, product design, fashion or textile design). The contents of the Master’s course are aimed at professionals who use graphic design applications intensively and who feel the need to take an active part in the formalisation, management and/or production processes of projects. In this sense, the Master’s course provides professional competence in the different tasks of responsibility in graphic design processes, be it as self-employed work or as part of agencies and studios offering graphic design services, or also in the graphic design departments of companies and institutions.

• Graphic communication and branding for companies, institutions and products. 
• Art management in advertising and photography, among others.
• Editorial design.
• Creative process Leadership.
• Graphic design projects management and production.
• Graphic design applied in spaces.
• Packaging design.
• Digital web, interfaces and user experience publications.
• Digital video programming, animation and motion graphics.

Module: Graphic Design Resources

9 ECTS

• Typography 
  The subject offers intensive training in the theoretical and practical aspects of typography, a good grasp of which is essential for undertaking professional graphic design projects these days. The theoretical contents are accompanied by independent exercises and projects where the students will put into practice, investigate and experiment with the aspects covered in class.

• IT Resources
  Comparison of the technical options of each program (editing, illustration and photographic retouching) and the symbiotic relationship between them, emphasising the compatibilities and coexistence between programs theoretically and practically.

  Proposals will be given of automatic correction and modification formulae, concept formalisation optimisation and the execution of originals.

   

Module: Management and Production in the Graphic Design Process

9 ECTS

• Graphic production 
  Study of the supports, processes and printing techniques in graphic arts and learning how to prepare originals for their reproduction.

  The aim of the subject is to understand and discover the professional relationship that exists between the graphic design professional and the printer, as well as each of the parts that make up the graphic process from the moment the idea takes shape to when it is delivered to its end purpose.

• Design project analysis and management 
  The subject works on the analysis of the processes that help in the running of a graphic design studio.

  The principal aim is for the student to familiarise themselves with the craft of designing. To do this, they will have to learn the tools they will need to be able to undertake graphic design projects, both in the framework of independent professional work and for business or institutional organisations.

Module: Graphic Design Projects

9 ECTS

• Graphic applications projects 
  The aim of the course is the exploration, through graphic design tools, and subsequent creation of a series of coordinated elements that will identify a “topic” that will be presented in class. The subject is 100% practical and challenging for the students as they have to face the graphic dissection of the values of the “topic” to work on them separately, achieving practically experimental solutions, absolutely focused on the concept and function of the solution.

• Graphic identity projects 
  The aim of the subject is to observe the context and meaning of the graphic and visual identity, and to know its elements and process from the point of view of its use, its perception by the public and its stages during its design.

  Students will create a primarily people-oriented project, questioning various aspects such as the brand utility, the function/aesthetic dichotomy and the personal attitude towards the creation or towards the users. A basic methodology is used to summarise the results of the design process.

Module: Fundamentals of Web Design

9 ECTS

• Service Design and User Experience. Application of user-centred design methodologies to understand the needs and design process of a web project with the aim of obtaining a proposed structure and carrying out low-definition prototyping.
• Inclusive design. Learn the importance of applying the principles of universal design and how to apply them to the specific field of the web.
• Sustainability and web ethics. Aspects to take into account when considering sustainable and ethically responsible web design. 
• Design and prototyping of web projects. Sessions aimed at the creation of a web project, from the knowledge of all the specific characteristics of the medium, the creation of the graphic proposal to obtaining a navigable interactive prototype. 
• Computer resources for web design and prototyping. Learn the computer tools necessary to create the graphic mock-up and the web prototype.

Module: Expression and experimentation projects

9 ECTS

• Design and communication of advanced projects. Development of a web project that explores the potential of the resources offered by the web (audio, video, complex interactions, etc.). We will work with some of the most common methodologies (Agile) and emphasising the resources and strategies available to communicate the design. 
• Narrative and Storytelling. Knowing and understanding the resources that allow us to narrate in the digital medium. 
• Motion graphics. The subject helps to understand the importance of video in web design and to acquire basic skills to plan and produce a digital video piece, through knowledge of the basic principles of animation and software to carry out video projects with Adobe After Effects.

Module: Web Production

9 ECTS

• Introduction to Programming. Introduction to programming to allow the designer to understand the complexity of the projects in order to be able to make a good approach, achieve fluid communication and make the most of the technical possibilities. Students will receive extensive knowledge of html/css and some practical cases of javascript, to provide designers with sufficient tools to create and lay out their own designs in html and css plans. 
• Site Building. The aim is for students to become familiar with content management systems (CMS) with an emphasis on their internal functioning, which will allow them to plan the design in such a way that the integration is efficient. 
• SEO. To learn how web search engines work in order to optimise the proposed structure and web design to favour good positioning in search engines.
• Infographics and data visualisation. Learn the resources and strategies for graphically displaying complex data sets.

Module: Final Master’s work

6 ECTS

• Final Master’s work

If you want to register for this programme, you need to provide us with your details by filling in this form. We will then contact you to explain the steps to follow.

The documentation you will need to present in order to apply for a place is as follows:

• University degree
• Academic certificate
• Academic and professional CV
• Book or dossier containing a selection of work carried out by the candidate and related to the academic field of the postgraduate course.
• DNI/Passport
• Passport photo

Please note that in order to process your admission you will have to pay €380 towards the master's degree registration fee. This amount will be refunded in the event that you are refused admission by the school.

Para más información sobre el procedimiento de aceptación, requerimientos de titulación y otros datos de interés, puedes consultar el apartado de acceso a masters y postgrados de nuestra web o escribirnos a postgraus(a)eina.cat.

10% discount for:

• EINA students and alumni.
• UAB Premium Alumni
• Members of the Professional Association of Illustrators of Catalonia (APIC)
• Members of the Association of Museologists of Catalonia (AMC)

- Consult the fees for all UAB-specific studies (Masters, Postgraduate and UAB courses

One-time payment option: 

• 100% at the time of acceptance (payment must be made within 10 days of acceptance to guarantee the reservation of the place)  

Fractionated payment option: 

• 50% at the time of acceptance (payment must be made within 10 days of acceptance to guarantee the reservation of the place) 
• 50%: remaining before 15 days before the start of the course

For further details check on academic info.

“The safest memories”, Master's Final Project by Paula Soler Blasco

“The Circle of Graphic Design”, Master's Final Project by Nele Kempenaers

“Yonsei: A Japanese American Story”, Master's Final Project by Kenzie Yoshimura

“Convex. Sobre drogues”, Master's Final Project by Paula Terra

“Unplugged”, Master's Final Project by Rosa María De los Heros

“Duedate”, Master's Final Project by Paula Lavergne

“El canto del búho”, Master's Final Project by Leo Kulisevsky

“Hem estimat la vida”, Master's Final Project by Maria Millán

“Fiera”, Master's Final Project by Gemma Fontanals

“Líneas franqueadas”, Master's Final Project by Gaizka Pagonabarraga