EINA University School de Disseny i Art de Barcelona. Attached to the UAB


Propagations are all the ways Eina/Idea manifests, transmits, gesticulates, podcasts, documents, multiplies and blurs and disseminates, publicizes, repeats itself, translates its actions, converts its present into past and its past into present, revisits its programs and even the programs of others—yours, theirs; private and public—even those truncated by a global epidemic or cancelled by infra-local disasters invisible to the mainstream news. Propagations propagate. They are another way to act or to perceive, or to be in lieu of, like rooftop dancing, online gaming, or archaeology.

In a pre-epidemic blog post dated as early as 18 September 2019, Eina Idea publicized its intention to be “a vehicle for propagations of all kinds.” In fact Eina/Idea, in its unspecified vocation to propagate, expresses a genuine interest in all possible formats, mediums, idioms, and mediums of communication: postcard, lithograph, meme, cereal box, rumor, virus, samizdat, or sms.


The first of Eina Idea’s Propagations is Grey Literature, a trilingual manifesto available both as a pdf document and a printed booklet, and circulated for free. Launched at the Iron Bar space on March 6, 2020, as a kickoff to Eina/Idea’s inaugural Spring Summer program on the very eve of the COVID-19 outbreak in Spain, Grey Literature encapsulates the project’s narrative while unfolding its iconographic history in the form of a visual essay parallel to the text. The free digital version of Grey Literature is available here. If you would like to receive a custom-sealed version of the printed booklet, contact us.

As most of Eina Idea’s printed matters, Grey Literature is not distributed without a number of branding seals on its skin. More than marks of authenticity, these inscriptions are traces of a performative relation, between maker/receiver or writer/reader—even in those instances where there is no text. Eina/Idea’s sigils are identifying symbols of its stationary production insofar as the latter is tangible, palatable, and emblematic. The inks they are hand-stamped with are a singular color blend of mezcal, CBD, and food coloring, called EINA IDEA TINTA SIMPÁTICA ESTIMULANTE. They come in three textured hues: Sugar Black, Tibetan Red, and Magüey Blue. To produce any amount of these art colors following our original procedure, please contact us.


Eina Idea propagates through hegemonic social apps, such as this one, as well as other non-hegemonic ones. In early April 2020, Eina Idea Audio starts operating as a hybrid of fragmented podcast and illustrated voice messaging system for a variable number of unspecified recipients. Eina Idea Audio will exist as a channel on the Telegram app, and it will present poems read by robots plus other texts read by semi-real people; found footage; custom-made stickers; animal recordings; anonymous murmurs; illuminating debris of academic speeches; plunderphonics; and other examples of reradio. To join the stream, use this link.

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