EINA's Postgraduate Diploma in Digital Illustration applied to Brands, Media and Video Games is designed to face the challenge of illustration in the new digital spaces that have emerged (and continue to emerge) in our environment.
The codes and languages used by illustration are changing (animated graphics, interactivity, networks...) and its narrative has also evolved. We live in a context of constant transformation in culture and visual communication at all levels.
Audiences and brands have migrated to an ecosystem centred on the Internet, social networks, digital media and video game consumption. The rules are different and data management, personalisation and influencers have reconfigured the world of illustration and graphic communication at great speed. In the media, news is produced immediately and constantly updated, and in the world of video games, thanks to technologies such as 5G, graphic online games of a quality never seen before can be integrated in real time.
This evolution and new techniques in graphic communication are at the heart of this postgraduate programme, which aims to train illustrators who can understand the essence and new techniques derived from the digital world and learn to develop illustrations that are also focused on the digital sphere.
- Email: postgraus(a)eina.cat
- Telephone: +34 93 203 09 23