The content of the postgraduate course is divided into six modules and a final project:
Module 1. Fundamentals of creativity and innovation models (5 ECTS) – Onsite and online
Module 2. Dynamization of work groups (5 ECTS) – Onsite and online
Module 3. Visual thinking and representation (5 ECTS) – Onsite and online
Module 4. Techniques for ideation and tangibilisation of ideas (5 ECTS) – Onsite and online
Module 5. Testing and validation of projects (5 ECTS) – Onsite and online
Postgraduate Final Project (5 ECTS) – Onsite and online
Module 1. Fundamentals of creativity and innovation models
Fundamentals of creativity
Foundations and indicators of creativity.
Deconstruction of the creative system. Patterns of thinking and observation.
Cognitive limitations. Techniques and tactics to break creative blocks.
Creative processes and mindsets from different fields of design and art.
Introduction, key concepts and type of innovation.
Framework. Formulation of challenges.
Models and strategies. Classical model, intrapreneurship.
Open innovation: collaboration and co-creation with startups, universities and/or technology centres.
Design of the innovation process.
Methodologies to generate and manage innovation.
Module 2. Dynamisation of work groups
Encourage the participation and creativity of internal or external teams in innovative projects.
Gamification, co-creation, experiential dynamics for the generation of ideas.
Integration of creativity in business contexts.
Guiding and promoting projects, skills and talent in multidisciplinary teams.
Module 3. Visual thinking and representation
Visual thinking as a creative tool. Thinking, drawing and sharing.
Visualisation, grouping, interpretation and synthesis of information. Information mapping techniques.
Storytelling, storyboarding, communication of projects and ideas.
Module 4. Techniques for ideation and tangibilisation of ideas
Design research, User research.
Creativity techniques applied to problem solving. Practical approach to ideation techniques.
Tools for assessing and prioritising ideas.
Design tools for formalisation and tangibilisation of concepts.
Module 5. Testing and validation of projects
Testing for users and stakeholders. Project evaluation.
Assessment tools. Indicators.
Iterating the concept and refining the value proposition.
Postgraduate Final Project
Introduction to TFP methodology.
Workshop: project framework.
Workshop: definition of the methodology to be used.
Workshop: visualisation of information and definition of brief.
Workshop: ideation and conceptualisation.
Validation workshop and business model.